Farm Branding & Website Build
Shooting Star Farm worked with me as a part of the Olympic Peninsula Small Business BOOST, a program established to drive business recovery in underserved and rural areas.
01
Brand Identity
I developed a brand identity that elevated the brand and created consistency. The logo and brand colors were inspired by a hand-painted sign already used at the farm, signifying the dark night sky back when shooting stars were the farm’s only crop.
02
Website Build
I built a multi-page website using Mailchimp, allowing for email marketing, e-commerce, and scheduling expansion. An e-commerce, SEO, and UX Strategy accompanied the site, giving Shooting Star Farm a foundation to utilize its new site and grow the business.
03
Collateral design
I designed graphics for a physical poster and digital marketing campaign to announce Shooting Star Farm’s annual plant sale.
04
The Result
Shooting Star Farm left completely set up to embrace the switch to online business. We built a cohesive brand that the farm's current customers would recognize while appealing to new users with its simplicity and readability. With a base site that allows for expansion, the farm can look forward to a future in e-commerce and will have the SEO strategy to bring in organic customers.