hello! I'm alana.

A Marketing Director currently leading my brand solutions team at Clarity

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02

My story

Hi there! I'm Alana, a marketing and design enthusiast with expertise in marketing strategy, content marketing, branding, and web development. I am a strong creative with an eye for detail and I love working with small businesses to help elevate their brands.

I grew up expressing my creativity through art, music, and fashion - I had "the eye for design." At 11 years old, I was inspired to start a body product business, Chica Fresca, and even designed the branding myself.

Pursuing a marketing degree was the perfect blend of all my interests: entrepreneurship, creativity, and psychology.

03

Experience

2022 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

2022 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

2022 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

2021 - 2025

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce Shopify site. Builds custom product, collection, and search pages. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022.

2021 - 2025

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce site. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022

JAN, 2022 - SEP, 2023

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce site. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022