Jewelry Branding
Azurite, owner & creative mind behind AZURE partnered with Clarity as a part of the Olympic Peninsula Small Business BOOST, a program established to drive business recovery in underserved and rural areas.
01
Branding Strategy
I developed a brand strategy that outlined how to use an updated brand identity. AZURE's main goal was to achieve consistency across all platforms. An e-commerce strategy was also developed to give AZURE tangible next steps toward expanding the business.
02
Brand Identity
I developed a brand identity that elevated the brand and created consistency across all social platforms and e-commerce channels. The logo and brand colors reflect AZURE’s high-quality products, professional tone, and minimalistic style.
03
Collateral Design
I also designed a branded business card, jewelry care card, and stickers for order inclusions. This was a huge step up from AZURE’s previous generic thank you cards ordered through Amazon; branded inclusions give a personal touch to each order and enhance the unboxing experience, creating a more memorable and special product. Thoughtful inclusions gave a high-end feel to the products and allowed AZURE to differentiate from competitors all while building customer loyalty.
The Result
A beautiful, sleek, and consistent brand built to solidify AZURE's online presence and offer more e-commerce expansion possibilities.