Hair Salon Branding & Website
Kinetic Studio’s creative, welcoming salon experience deserved a brand with just as much personality. I developed a distinctive identity and website that introduce the studio’s inclusive approach, celebrate its stylists, and make booking feel straightforward.
Brand Strategy
Visual Identity
Website Design
Positioning an Inclusive Salon
I centered the brand around what makes Kinetic Studio different: an inclusive salon experience, transparent pricing, and an education-first approach. The strategy focused on helping new clients understand the studio’s values, find the right stylist, and feel confident before booking.
Branding & Visual Identity
The branding work began with a flexible logo system inspired by mid-century design. Clean geometric shapes, organic details, warm earth tones, and rich reds give the salon a confident, approachable personality. We extended the identity across multiple logo lockups for signage, social media, print, and merchandise, creating a consistent toolkit for the studio’s everyday needs.
From Salon Chair to Screen
I translated the refreshed identity into an inviting website with clear paths to services, pricing, stylist profiles, and booking. Straightforward explanations of genderless pricing and the gratuity-free model help remove uncertainty, while bold visuals and storytelling introduce the people and philosophy behind the salon.
A Brand Built to Grow
Kinetic Studio now has a cohesive visual system and an online home that reflect the experience inside the salon. The brand can grow across new touchpoints, while the website gives prospective clients a clear, welcoming introduction and a simple next step toward booking.