hello! I'm alana.

A Marketing and Art Director currently leading my brand solutions team at Clarity

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02

My story

Hi there! I'm Alana, a marketing and design enthusiast with expertise in marketing strategy, content marketing, branding, and web development. I am a strong creative with an eye for detail and I love working with small businesses to help elevate their brands.

I grew up expressing my creativity through art, music, and fashion - I had "the eye for design." At 11 years old, I was inspired to start a body product business, Chica Fresca, and even designed the branding myself.

Pursuing a marketing degree was the perfect blend of all my interests: entrepreneurship, creativity, and psychology.

03

Experience

2015 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

2015 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

2015 - Current

Marketing Director, Clarity

Leads core marketing, communication, and outreach strategy. Updated SEO & UX of website and improved Google rankings, increased page views by 221%, and organic search impressions by 100%. Oversees clients and collaboratively develops short-term marketing & branding solutions using an Integrated Marketing Communications strategy.

Jun 2021 - current

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce Shopify site. Builds custom product, collection, and search pages. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022.

JAN, 2022 - SEP, 2023

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce site. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022

JAN, 2022 - SEP, 2023

Art Director, Vespertine Boutique

Manages digital merchandising, design, and maintenance of e-commerce site. Ideated and implemented a new UI that increased traffic by 107% and sales by 96% in 2022

Sep 2022 - Dec 2022

Managing Editor, WWU Marketing

Led a team of four product managers and their teams who created content for the WWU Marketing social media channels. Utilized scrum and agile management techniques. Presented results of client ad campaign using Spotify Ad Studio to Spotify.

Sep 2022 - Dec 2022

Managing Editor, WWU Marketing

Led a team of four product managers and their teams whocreated content for the WWU Marketing social media channels. Utilized scrum and agile management techniques. Presented results of client ad campaign using Spotify Ad Studio to Spotify

Sep 2022 - Dec 2022

Managing Editor, WWU Marketing

Led a team of four product managers and their teams whocreated content for the WWU Marketing social media channels. Utilized scrum and agile management techniques. Presented results of client ad campaign using Spotify Ad Studio to Spotify